Chongqing | Hanover, February 9, 2026 – At the beginning of the year, Linglong Tire, the global tire partner of Chelsea FC, hosted its second fan event in Chongqing, China. Numerous guests, partners, and media representatives were invited to attend, with the highlight being a meet-and-greet with Chelsea legend Gianfranco Zola. Chongqing is located in the heart of China, about 1,500 kilometers west of Shanghai. The metropolis of 32 million is considered one of China's most dynamically developing cities and has become one of the country's most important commercial hubs.
The event was opened by Guo Kuntao, Vice President of Linglong Tire. He reflected on the highlights of the partnership, which has been in place since 2024, and emphasized that Linglong Tire and Chelsea FC are a perfect match because they share similar goals, are both highly innovative, and maintain exceptionally high quality standards. Chelsea legend Gianfranco Zola said: "It is an honor for me to represent Chelsea Football Club at this Linglong Tire event today. This collaboration reflects Chelsea's commitment to fans worldwide, especially in strengthening ties with our passionate fan base in China. Thank you to Linglong Tire for supporting the club. I hope everyone has a wonderful time in Chongqing."
The event featured several interactive segments, including the opportunity to take digital photos with various Chelsea players or with Stamford Bridge in the background. Fans had the chance to get autographs from Chelsea legend Gianfranco Zola or play interactive digital soccer games against each other. Linglong Tire showcased its latest products and explained why safety and quality are the top priorities in tire development. Finally, everyone gathered in a large public viewing area to watch the Premier League match against Brentford, joining in fan chants to celebrate a convincing 2-0 home victory together.
Guo Kuntao concluded: "We would like to take this opportunity to sincerely thank the fans for their love for Chelsea and their trust in Linglong Tire. Moving forward, we will continue our efforts to strengthen the passion and joy of football through further events."
With the "The Famous CFC" event in Chongqing, Linglong Tire once again demonstrated its strength and significance as an international brand. The event not only bolstered the brand's influence in the Chinese market but also created lasting memories for fans and potential tire buyers. In the future, Linglong Tire plans to host similar activities in other Chinese cities, further activate its sports marketing initiatives, and actively contribute to the development of football culture in China.
