Sponsoring
Weltklasse-Performance trifft Präzision.
Offizieller globaler Partner von Real Madrid und Chelsea FC. Wir bewegen die Besten der Welt.
Our Philosophy
Performance Connects – On the Pitch and on the Road
As an established global player and one of the world's top 14 tire manufacturers, we know that competing at the highest level requires more than just talent. Our partnership with elite sports icons like Real Madrid and Chelsea FC is no coincidence; it's a commitment to excellence. The principles of success are universal: whether on the pitch or the asphalt, control, endurance, and technical precision determine victory. This passion for performance has driven us for 50 years to develop tires that safely transfer every movement to the road.
Real Madrid
Linglong Tire continues as the global tire partner of 15-time UEFA Champions League winners Real Madrid for the 2025/2026 season.
Chelsea FC
Linglong Tire will continue as the official tire partner of Premier League club and reigning FIFA Club World Cup champions Chelsea FC for the 2025/2026 season.
Chicago Bulls
This strategic partnership with the Chicago Bulls will primarily help expand Linglong Tire's presence in the North American market, while also being activated across Europe.
News
Sporting Highlights at linglong
Linglong is a global player today
Hardly any sport is more popular worldwide than football; in Europe, at least, scarcely any international event surpasses the interest and reach of matches played by the major, important clubs.
Linglong Tire will therefore also remain the global tire partner of 15-time UEFA Champions League winner Real Madrid for the 2025/2026 season. As an official tire partner, Linglong Tire will have extensive presence on the digital hoardings at the Estadio Santiago Bernabeu during all La Liga and Copa del Rey home matches. The Linglong Tire logo will also be displayed on partner boards in the stadium and on the official Real Madrid homepage. VIP hospitality allocations, advertisements in digital and print Real Madrid magazines, TV spots on Real Madrid TV, the right to use the cooperation logos, and extensive integration into Real Madrid's media activities complete the sponsorship package. Numerous initiatives are planned, particularly on Linglong's social media channels. With 15 victories in the European Cup and UEFA Champions League, two UEFA Cup wins, numerous other international titles, and 36 championships and 20 cup wins in Spain, Real Madrid is one of the most successful club teams worldwide.
Linglong Tire will also remain the official tire partner of the Premier Club and current FIFA Club World Cup champion Chelsea FC for the 2025/2026 season. As an official global tire partner, Linglong Tire will have extensive presence on the digital hoardings at Stamford Bridge stadium during all Premier League, FA Cup, and League Cup home matches. Linglong Tire will also be present in the stadium during Chelsea FC Women's home matches.
The Linglong Tire logo will also be displayed on partner boards in the stadium and on the official FC Chelsea homepage. Regular tickets, VIP hospitality allocations, the right to use the cooperation logo, and extensive integration into the club's media activities complete the sponsorship package.
The history of Chelsea Football Club dates back to 1905. The club is one of England's oldest football clubs. With over 30 titles, including six English championships and numerous international trophies, it is one of the most successful clubs worldwide.
Contact
Questions about our sponsorships?
