Hanover | Zhaoyuan, August 24, 2026 – From August 14 to 16, 2026, Real Madrid legend Roberto Carlos visited the Linglong Tire headquarters in Zhaoyuan in his capacity as an official ambassador for Real Madrid, where he met with senior executives as well as numerous Linglong customers and partners.
Carlos visited the Linglong headquarters in Yantai and the main Linglong plant in Zhaoyuan, where he was given a tour of the smart production facilities, explored the R&D center, and visited the company's own Sino-Asia proving ground, the largest and most advanced test center in China. "This is all more impressive and professional than I had imagined," Carlos remarked during his visit. The Real Madrid legend marveled at the 63-inch OTR tire on display in front of the Linglong headquarters—the largest tire in the world—and joined Linglong Tire Chairman Wang Feng and CEO and President Lingkun "Andy" Zhou for a panel discussion.
Linglong Tire has been a global tire partner of Real Madrid since 2024 and is continuing this commitment for the 2026/2027 season with the nine-time UEFA Champions League winners, who kick off their new Primera División campaign on August 26, 2026, with a home match at the Estadio Santiago Bernabéu against Real Sociedad. As a global partner, Linglong Tire receives extensive exposure on the digital perimeter boards at the Estadio Santiago Bernabéu for all La Liga and Copa del Rey home matches. The Linglong Tire logo will also be featured on partner boards in the stadium and on the official Real Madrid website. The sponsorship package is rounded off by VIP hospitality quotas, advertisements in digital and print Real Madrid magazines, TV spots on Real Madrid TV, the right to use the partnership logos, and extensive integration into the club's media activities.
