Chicago Bulls x Linglong Tire
Linglong Tire named global tire partner of the Chicago Bulls
The strategic partnership with the Chicago Bulls will primarily help expand Linglong Tire's presence in the North American market, while also being activated in Europe. In the U.S., Linglong Tire sells the Green Max, Atlas, and Evoluxx brands, and this new partnership aims to significantly increase their brand awareness. Combined with the new tire factory currently under construction in Brazil and the resulting favorable supply chains, Linglong intends to gain market share in North America.
Linglong Tire and the Chicago Bulls have developed joint activation strategies to showcase their respective brands to the best effect in the arena and on the court. Through joint basketball camps and experiential tours, the Bulls and Linglong Tire will work together to connect with fans and users worldwide who are passionate about basketball as well as safe, reliable, and innovative tires.
