Real Madrid x Linglong Tire

The Partnership

Linglong Tire continues as the global tire partner of 15-time UEFA Champions League winners Real Madrid for the 2025/2026 season. As the official tire partner, Linglong Tire will enjoy extensive exposure on the digital perimeter boards at the Estadio Santiago Bernabéu during all La Liga and Copa del Rey home matches. The Linglong Tire logo will also be featured on stadium partner boards and the official Real Madrid website. The sponsorship package is rounded out by VIP hospitality quotas, advertisements in Real Madrid’s digital and print magazines, TV spots on Real Madrid TV, the right to use partnership logos, and comprehensive integration into the club’s media activities. Numerous activation measures are planned, particularly across Linglong’s social media channels, to bring the sponsorship to life. With 15 European Cup/UEFA Champions League titles, two UEFA Cup wins, numerous other international honors, as well as 36 league titles and 20 domestic cups in Spain, Real Madrid is one of the most successful football clubs in the world.